Zina Reeves

Zina joined Plico in 2021 as our Head of Brand and Marketing. An experienced marketing specialist with skills in brand management, marketing, communications, sponsorship and promotions, Zina led the development of the Plico brand in a crowded and conventional solar market. This positioned Plico as a household name and leading solar provider in Western Australia and beyond. Plico's marketing success can be attributed to Zina’s commitment to brand research, analysis, content diversification and creativity, as well as her courage to challenge the status quo. Zina leads a team of marketers and agency partners to deliver Plico’s marketing strategy across multiple markets and platforms. She is committed to bringing clean energy to more Australians and ensuring a positive experience at all stages of the journey.

Blog Post by Zina Reeves

Zina Reeves 14/01/2025 9 min read

Plico community benefits go beyond the grid

Plico members are helping build strong, resilient and sustainable communities through the ...

Zina Reeves 08/07/2024 14 min read

Plan your North West WA pilgrimage

As the weather cools down, a popular adventure for those wanting to escape winter is a ...

Zina Reeves 22/02/2024 12 min read

Plan your South West WA road trip with us

With summer almost over, many city dwellers make the escape to the beautiful South West ...

Zina Reeves 27/04/2023 4 min read

Supporting Surfing’s Rising Stars: Shred Fest 2023

Yallingup hosted the ‘cream of the crop’ junior surfers over the weekend at the 2023 ...

Zina Reeves 06/12/2022 6 min read

Plico making waves with Surfing WA

Plico has joined forces with Surfing WA to bring the message of clean energy to more WA ...

Zina Reeves 06/05/2022 4 min read

Supporting youth surfing in the South West

It was a coming home of sorts for Plico recently, as we threw our support behind the ...