Zina joined Plico in 2021 as our Head of Brand and Marketing. An experienced marketing specialist with skills in brand management, marketing, communications, sponsorship and promotions, Zina led the development of the Plico brand in a crowded and conventional solar market. This positioned Plico as a household name and leading solar provider in Western Australia and beyond. Plico's marketing success can be attributed to Zina’s commitment to brand research, analysis, content diversification and creativity, as well as her courage to challenge the status quo. Zina leads a team of marketers and agency partners to deliver Plico’s marketing strategy across multiple markets and platforms. She is committed to bringing clean energy to more Australians and ensuring a positive experience at all stages of the journey.
