Robbie Campbell

Robbie has been Plico's Chief Executive Officer since 2022. He has led the company through the launch of WA's first privately-funded Virtual Power Plant (VPP) and a period of significant growth and product diversification. Robbie joined Plico as our Chief Financial Officer and has a wealth of experience in the finance sector. He is a strategic thinker who looks at the bigger picture while also analysing the finer details. Robbie is committed to growing the business into new markets across Australia and further establishing Plico as a leader in the industry.

Blog Post by Robbie Campbell

Robbie Campbell 10/01/2025 3 min read

Plico’s Virtual Power Plant ready to support the WA grid during record-breaking summer

As Western Australia braces for one of the hottest summers on record, Plico's Virtual ...

Robbie Campbell 10/12/2024 6 min read

Driving Sustainable Change: Highlights from 2024 DCEP Annual Report

Plico members made a positive impact on the planet, the grid and the wider community in ...

Robbie Campbell 06/08/2024 20 min read

Electricity bill relief for Aussie households this winter

In an acknowledgement of the significance of electricity costs for Australians, the 2024/ ...

Robbie Campbell 20/06/2024 10 min read

Virtual Power Plants: Revolutionising Future Grid Demand

As the severe heatwave moves across Australia initially in Western Australia, Queensland ...

Robbie Campbell 15/02/2024 10 min read

Plico stabilises the grid for both minimum and peak demand

As Western Australia manages a hot dry summer, the Plico community is on standby to ...

Robbie Campbell 09/11/2023 3 min read

Plico community making a difference: DCEP Annual Report

Plico and our membership association DCEP, are driven by the desire to make a positive ...

Robbie Campbell 30/10/2023 6 min read

Record solar supply springs Virtual Power Plant into action

We are working together with Synergy to activate WA’s first minimum demand Virtual Power ...

Robbie Campbell 11/11/2022 3 min read

Building our Community: DCEP Annual Report

Building resilient and sustainable communities is at the heart of Plico and our ...

Robbie Campbell 21/09/2021 2 min read

Sharing our success: DCEP Annual Report

The DCEP Inc. Annual Report launched at the AGM this week highlights the community ...